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Carsales: Reimagined Talent Solutions to Hire at Scale

Carsales, rated the number 1 online car classifieds in Australia, was facing sudden growth after the rise of the COVID-19 pandemic. Preacta has enabled Carsales to hire at scale, through a robust talent solution and a groundbreaking go-to-market strategy.

The Results

Carsales partnered with Preacta and put innovation to work. Through the combined efforts of cutting-edge talent intelligence, a live performance platform, and hiring prediction software, Preacta brought Carsales more optimised talent solutions tailored for hyper-growth.

With the help of Preacta’s dedicated team of experts, Carsales increased hiring velocity, developed a potent digital presence, and put the power back into its hiring process.

With cutting-edge market expertise, Preacta’s services spark quick, scalable growth at organisations. Preacta will fuel your talent goals and support the future growth of your enterprise.






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The Challenge

Because second-hand car prices have been at a record high since the pandemic, Carsales’ Talent Acquisition team faced capacity challenges, especially regarding niche verticals like Software Engineering, DevOps, and Mobile. Carsales also faced difficulties feeding the top of the funnel, diversity hiring, and dealing with an outdated interview process.

  • Engineers across the leading teams were stretched, impacting the delivery of projects
  • Due to the spike in users, the focus was shifting to system performance & reliability
  • The interview process needed modernisation and refinement
  • Core positions were left needing to be filled, such as leadership and development roles

The Solution

After the pandemic, the talent market became extremely tight as many tech firms adopted remote work policies. The competition intensified like never before. Preacta brought intensity and brand awareness to Carsales amidst a competitive market.

Increasing the digital presence of Carsales, sharing more information, and leveraging from a diversified range of channels helped increase brand awareness. Preacta analyzed Carsales’ messaging and measured its conversion rates on different channels. This, in turn, improved the go-to-market strategy for Carsales. As a result of Preacta’s guidance, Carsales differentiated itself from the competition and successfully revamped its hiring at scale.

What Preacta did for Carsales:

  • Subscription model to address the backlog of roles and increase hiring velocity
  • End-to-end TA support, including Talent Intelligence and marketing to feed the top of the funnel, Talent Augmentation for delivery and diagnostics, and continuous improvement through advisory services
  • Revamp of the Recruiting Assessment Framework
  • Customised real-time reporting dashboards

About the Client

  • The number 1 online car classifieds in Australia
  • 1000+ employees worldwide, with over 200 in engineering alone
  • HQ in Melbourne


Online Car Classifieds


Melbourne, Australia



We were able to help Carsales step up their digital presence, which helped to differentiate them from their competition. This, in turn, revamped their ability to hire at scale

Andrew P

Talent Partner

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