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Typeform: Scaling a Business Across 12 EMEA Countries

Using the combined expertise, research, and support of Preacta, Typeform was able to optimise its hiring, increase its candidate acceptance rate, and scale its organisation across numerous countries.

The Results

When you partner with Preacta, excellence isn’t just an expectation; it’s a guarantee. Using our cutting-edge talent research, insights, intelligence, and identification, we were able to help Typeform build a comprehensive strategy for hiring with growth at the top of mind.

In order to grow its business and scale its operations, Typeform needed to find unique ways to tap into a challenging talent market and attract highly-skilled labor. But, Typeform didn’t want to simply fill roles with any kind of candidate; they wanted to find and hire the right kinds of talent that focused on diversity, equity, and future success.

After collaborating with Preacta to create an optimized hiring process enabling diversity hire, the CTO approved the business case. The results Typeform saw speaks for themselves:






Live Coding



The Challenge

In June 2021, Preacta was engaged to undertake a specific project: uplifting the senior engineering leadership capability, sourcing engineering talent across EMEA, and increasing diverse hiring. The business was critically behind the targeted hiring plan, which was affecting its product development roadmap and therefore deriving significant opportunity costs in revenue growth.

  • Recruiting Assessment Framework was not fit for purpose to enable the required scale
  • Interview process was subjective and underpinned by bias
  • Limited countries in which to hire from
  • Non-agnostic hiring approach
  • Scaling in 12 EMEA countries while recruiting top 1% talent

The Solution

The first stage of any successful initiative is to take stock of your current situation and identify the areas needed for improvement. In this case, Typeform needed a streamlined approach that highlighted and elevated historically underrepresented populations higher within their talent pools. Preacta assisted Typeform by conducting extensive market research.

By tracking and measuring relevant metrics, Preacta identified two additional markets that had been previously overlooked, increasing the size of qualified candidates for Typeform to tap into. With the right data in hand and a talent pool built out with a plethora of diverse, skilled candidates, Typeform was able to reach its C-level diversity goals and scale its hiring and growth with unmatched velocity. Together, Preacta and Typeform accomplished:

  • Subscription Model to help with Scale & Reduce Cost Per Hire
  • Embedded team: 2 Talent Partners, 1 Sourcer
  • 2,737 Candidates mapped and Identified for Pipelines
  • Community-focused Talent Engagement Program
  • Revamp of the Recruiting Assessment Framework
  • Diversity research project to meet the C-level commitment

About the Client

  • Leading SaaS platform for online forms and surveys
  • Founded in 2012
  • 600+ employees (May, 2022)
  • HQ in Barcelona + offices across San Francisco & London


Online Survey Services


Barcelona, Spain



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